7 Tips to Optimize Your Facebook Page for Local Searches

If you have a brick-and-mortar business, it’s important to connect with your customers on social media. In the past, Facebook was primarily used by individuals to stay in touch with friends and family members, but now businesses are jumping on board as well. The question is, how do you optimize your Facebook page to make sure your business can be found when people look for local listings? If you want more eyes on your business, these tips should help.

1) Go all in with your local details
The first thing you need is a business profile. This can be done by going to the Facebook page and clicking the Get Started button in the top right corner. On this screen, you’ll have the option of adding your company’s name, address, phone number, hours of operation, and website URL.

2) Add a local address
Now that you have a Google My Business account, it’s time to optimize your company’s social media pages. Here are 7 tips that will help you get started on Facebook

3) Add your business phone number
Adding your business phone number is a great way to increase visibility and get more people in the door. If you’re not convinced, think about it this way: if someone needs a product or service from your business and your phone number pops up on their search engine, they’ll be more likely to call you than visit one of your competitors.

4) Get verified by Facebook
1. Select Local Business or Place from the list of categories under Create a Page.
2. Create your page and fill in all of the required fields, including your address and phone number. You’ll also want to add a professional profile photo and a cover photo that showcases what you offer as well as any relevant branding information like company logo or slogan.

5) Add your business website, email and Twitter handles
Every day more and more people are turning to the internet when they need a service or product. For example, if you need a plumber, you might search plumber near me on Google. With so many businesses competing for your attention (or your money), it’s important that yours stands out from the rest. One way is to optimize your Facebook page with the right keywords, images and descriptions so that people searching on social media can find you too!

6) Create high-quality images, videos and other media assets
1. Create high-quality images that are at least 1200 x 628 pixels in size and up to 3 MB in file size. This is the only area of the page that you can upload images larger than the 500×500 pixel space for cover photos, which is what you’ll be using as your profile picture on other sites like Twitter.
2. Upload videos with a maximum length of 60 seconds and a minimum length of 15 seconds.

7) Keep your information updated
1. Make sure your information is up-to-date.
2. Be personable and provide a photo of yourself with a personal touch, as though you are talking directly to the viewer.
3. Include your local address and phone number so that viewers can find you easily from your page.

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