Do you want to grow your social media following but don’t know how? Social media platforms like Twitter and Facebook provide the perfect opportunity to reach thousands of people with very little effort. This guide will teach you how to use Twitter and Facebook to grow your followers and boost your credibility, no matter what industry you’re in!
Start with Google Analytics
One of the most important metrics in social media marketing is your audience size. You want to see how many people are following you, what they’re interested in, how old they are, where they live, etc. Google Analytics will help you find this information by allowing you to view your website’s traffic data.
Build an Email List
Email marketing is still one of the most powerful marketing tools available today. However, it can be tough to find the time and energy to set up an email list. To help, here are five steps you can take right now:
1) Choose your platform – There are many providers out there, but Mailchimp is widely used with solid customer service and pricing. They also have an easy-to-use interface for setting up your email list in minutes.
Choose your social media platform(s) wisely
It is important to keep in mind that the more people you have following you on social media, the more time it will take to manage all of them. For this reason, it’s best to choose two or three platforms that are most relevant for your business and then focus on those.
Automate When Possible
If you don’t have time to do it manually, there are various tools that can help you automate your social media marketing. For example, Hootsuite or Buffer allow you to schedule your posts ahead of time. You can also use tools like Klout or Buzzsumo to track which content is the most popular on social media so that you know what content will be the most relevant for your audience.
Get Engaging Content That Works
The most important thing you can do is know your audience. What are they interested in? What are their needs? Then, provide content that meets those needs. Make sure you’re consistent with posting on all of your platforms, but be careful not to over post on one or two platforms.
Research Target Markets and Hashtags
Researching your target market is the first step in marketing. It will help you choose which channels are best for reaching your audience, which hashtags to use, and what kind of content you should create.
Find out who your target customers are by researching them on social media sites like Facebook or LinkedIn. You can also do surveys or polls in order to figure out what they want from their business.
Once you have this information, it’s time to decide what platforms will be best for reaching them.
Write Easy-to-Understand Posts
A great way to grow your following is by taking advantage of the trending hashtags on Instagram. You can find them by clicking on the magnifying glass in the top right corner of your screen, then typing in the hashtag you’re interested in. This will bring up all of the posts that are using that hashtag. You should then follow these users, like their posts, and comment on any content they post.
Expand Your Social Presence
In order to grow your social media following, it’s important not to rely on just one platform. Posting consistently will help you reach more people. It’s also important that your posts are engaging so people will want to continue following you. Pay attention to what kind of content is working well for other people in your industry. Look up hashtags on Instagram, find out which hashtags work best on Twitter, and figure out how often you need to post on Facebook or LinkedIn.
Use Stories on Instagram
Instagram Stories are a great way to grow your following. You can use them in three ways 1) To post images that people don’t usually see, like the behind-the-scenes of events or the moments before you head out the door, so they feel more connected to you. 2) To share other content you want people to see but don’t have time for on Snapchat, like tutorials and updates on product launches. 3) To host Q&A sessions with influencers who aren’t part of your team.
Be Consistent
The best way to grow a large following on social media is by being consistent. Share new content regularly, post at the same time each day, use the same hashtags, etc. Once you have some traction and are able to get your posts in front of more people, then it’s okay to slow down or go off schedule for awhile. But during the first few months of trying to grow your social media following, it’s important that you stay consistent if you want any sort of growth.