Video Marketing: 10 Benefits Your Small Business Can’t Ignore

Video marketing has been gaining in popularity over the past few years, and it’s easy to see why. Videos are visual, so they’re more appealing than just words on a page or even pictures of products. But it goes deeper than that – video marketing engages your audience on an emotional level that isn’t possible with text alone, giving you the opportunity to make your brand or business stand out from the crowd and build loyal customers who will buy from you again and again. Here are 10 benefits of video marketing to small business that will convince you to make the switch today!

1) Customer Service
Every customer expects to be treated well. When you provide a level of service that exceeds expectations, you can create memorable experiences for your customers and strengthen relationships with them. That’s why it’s so important to have a customer service strategy in place that provides the best possible experience for your customers. Video marketing is an easy way to do just that. Here are some of the benefits video marketing offers when it comes to providing great customer service:
1) It humanizes your company.

2) Quicker Understanding of Products
One of the most popular benefits of video marketing is that it is an easy way to show customers and potential customers how a product works, or what it does. Many people find videos more engaging than reading text on a page because they can get a better understanding of the product.

3) More Engaging
It’s no secret that video marketing is one of the most powerful ways to reach and engage with your audience online. But what might not be as obvious are the benefits of using video for your small business.
If you’re looking for a way to stand out from the competition, or just want to increase your conversion rates, video marketing is an excellent place to start.

4) Reach a Bigger Audience
Video marketing is a powerful tool for small business owners, because it allows them to get their message in front of more people. A recent study found that four out of five people respond better to video than any other form of content. Plus, viewers are likely to share the video with friends, which can lead to a whole new audience for your business.

5) Increase Authority
Social proof is what makes video marketing so powerful. You can use video to show your customers that you have a lot of people who love your product or service. This builds trust and decreases the likelihood of them taking their business elsewhere.
You can also use videos to show off your facilities, team, and products. This is great for businesses that have physical locations because it gives potential customers the opportunity to see what it would be like to work with you before they commit.

6) Recurring Traffic
The number of views your video receives is only one indicator of success. The ultimate goal is to generate leads and sales, so it’s important that your videos are also optimized for search engine optimization. This means you’ll want to include keywords in the title and tags, and have a thorough description of what viewers will see when they click on the video.

7) Better Search Engine Optimization
Search engine optimization (SEO) is a key factor in the success of any website. One way to improve your site’s SEO is through video marketing. An increasing number of consumers conduct online research before making a purchase decision, and more often than not, they prefer to watch an informational video rather than read text-based content. Video marketing can be an efficient and cost-effective means of reaching out to potential customers and convincing them to buy your product or service.

8) Turn Visitors into Leads
– Video marketing is an effective way to create a personal connection with your audience.
– Videos are much more likely to be shared on social media, so they have a higher potential for reaching a larger number of people.
– The content you share in your videos can also be used as blog posts, giving you double the bang for your buck.

9) Content Doesn’t Age (Almost)
It’s a new year, and you’re probably thinking about what your marketing strategy is going to be for the coming 12 months. You may have heard that video marketing is something to consider, but isn’t it expensive? The truth is that there are many benefits of video marketing that are not just for big businesses with deep pockets. Here are ten ways that video can help your small business in 2017.

10) Go Viral
If you’re wondering what benefits video marketing has to offer, here are just a few things that come to mind.
1. It’s a form of advertising that people love. 2. It establishes trust and authenticity with your customers by showing them who you really are. 3. It provides valuable information about your company in an entertaining way. 4. It allows for easy viewers to share the content with their friends and family through social media sites like Facebook, Twitter, Pinterest and more! 5.

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